One of the great things about the internet is the fact that everyday people can share what they know with the entire world, so if they’ve had a particularly good or bad experience with a business or product, they can notify everyone via customer review websites. The flip-side of that, however, is that business owners [...]
There has been a lot of talk about Yelp and their “Filter” system for Reviews. In many (actually most) cases, Yelp “Filters” reviews for quality purposes. Although nobody really knows the exact method Yelp uses to filter reviews on it’s site —one thing is for certain: they are making a lot of people [...]
What is Online Reputation Management? Everything you do or say these days has the potential to end up on the internet. The world of George Orwell’s book 1984 is far more of a reality than any of us care to admit. However, it is possible to control the way we are seen on the internet, [...]
Sometimes, social media is a double-edged sword. On one hand, it gives customers a voice, allows opportunities to spread your brand’s message, enable natural word-of-mouth marketing, and drive brand awareness and advocacy. On the other hand, it can be a homeland for customer service issues, complaints, protesters, and overall disgruntled people. When you’re managing [...]
What are your customers saying about your business, product and/or services? What are your potential customers reading about your business practices? Where do your customers talk about you? Knowing the answers to these questions are the first steps towards building a positive reputation on the web. If customers aren’t talking about your business online (that [...]
Owning a business can prove to be a lengthy and in depth venture as there are many aspects to being a business owner. Whether you have a physical office or if you are solely based on the internet, there is one extremely important factor to consider and that is online reputation management. You may [...]
Google Places has quickly become the “norm” for people searching for a local service. I was recently in Tennessee on vacation (love me some smokey mountains!)… I was absolutely amazed at how many local places had negative reviews – AND DIDN’T EVEN KNOW IT! Let’s face it – 90% of people just [...]
Today your online presence and reputation are just as important as real life. In the past 10 years Google has changed the way people search for information and also how people go about making decisions based on the results they find on search engines. Because of the overwhelming amount of information now available to search [...]
How not to handle bad reviews Self-published author Jacqueline Howett’s online meltdown after a poor review quickly went viral, proving the internet has finally removed the line in the sand between reviewers and author The internet has wiped out the traditional divide between authors and reviewers. Photograph: Alamy Writers, said the science fiction author [...]
With unemployment hovering around 9% and underemployment still a painful reminder of the recession, you might think people searching for a job might be happy to receive a job offer from just about anyone. Think again. Candidates are closely scrutinizing the online reputation of potential employers and changing their minds based on what they read [...]
